The Humanitarian Partner programme is a Qatar Charity platform that turns corporate contributions into long-term partnerships with measurable development impact, and has drawn about 35 partner entities.
As companies and institutions increasingly adopt corporate social responsibility (CSR) initiatives, Qatar Charity has successfully channeled this momentum into sustainable institutional partnerships through its “Humanitarian Partner” Programme. Launched in 2022, the programme serves as a strategic platform that aligns the private sector’s social objectives with Qatar Charity’s expertise in humanitarian and development work.
Through the programme, many companies have moved beyond seasonal initiatives and fragmented support towards long-term partnerships that deliver tangible, measurable impact in Qatar and abroad. Since its official launch, the programme has attracted approximately 35 partner entities from a range of economic and service sectors. It has strengthened private-sector participation in humanitarian and development projects, reflecting a shift in the concept of social responsibility from charitable giving alone to sustainable development investment that benefits both society and participating companies.
Financial Contributions That Advance Humanitarian Impact
Since its launch in 2022, the Humanitarian Partner Programme has attracted financial, in-kind and service-based contributions. These contributions have supported dozens of social, development and humanitarian projects in Qatar and abroad, while strengthening the private sector’s role as an active partner in creating sustainable impact.
Responding to Community and Institutional Needs
The programme was launched to establish a sustainable institutional framework for private-sector partnerships, enable companies to contribute to humanitarian action through clear and measurable programmes, and diversify funding and support for humanitarian and development projects.
The programme serves several key objectives:
- Expanding the base of partners and supporters.
- Enhancing the sustainability of financial, in-kind and service-based resources.
- Building partnerships that create shared value for society and partners.
- Supporting development and humanitarian projects in Qatar and abroad.
- Embedding a culture of corporate social responsibility in private-sector practices.
From “Donor” to “Humanitarian Partner”
The programme is founded on the principle of transforming institutions from providers of support into genuine partners in delivering impact. It offers a practical platform through which companies can direct their contributions towards humanitarian and development projects with clear, measurable outcomes.
The programme differs from traditional sponsorships and donations by:
- Shifting from the concept of a “donor” to that of a “humanitarian partner”.
- Building long-term partnerships instead of seasonal initiatives.
- Providing a clear institutional framework for managing partner relationships.
- Linking contributions to projects and programmes with humanitarian and development impact.
- Providing periodic reports and performance indicators to measure results.
- Enabling participation through financial, in-kind or service-based support.
A Major Leap Forward for the Humanitarian Partner Programme
The programme has developed significantly since its launch, establishing an integrated institutional framework for private-sector partnerships and gradually expanding to include institutions and companies from diverse fields.
Key qualitative developments include:
- Introducing an institutional system that classifies partners according to partnership level and contribution size.
- Granting eligible entities the “Humanitarian Partner” (CP) designation.
- Adopting four classification categories:
- Diamond Humanitarian Partner.
- Gold Humanitarian Partner.
- Silver Humanitarian Partner.
- Bronze Humanitarian Partner.
- Developing clear criteria for monitoring contributions and measuring their impact.
- Expanding partnerships to include financial, in-kind and service-based support.
- Attracting companies from the industrial, healthcare, services and retail sectors.
- Strengthening periodic reporting and partner performance indicators.
This classification system has created a clear institutional framework for recognizing partners and encouraging companies to increase their social contributions and maximize their humanitarian and development impact.
35 Partner Entities in the Humanitarian Partner Programme
Since the programme’s establishment, approximately 35 entities comprising current and former partners have joined, representing economic, service, industrial and retail sectors.
A number of prominent companies and brands have received the “Humanitarian Partner” designation at various classification levels, including Al Mana & Partners, FMM, Al Meera Consumer Goods Company, LuLu Hypermarket, Al Jazeera Healthcare Group, Rawabi Hypermarket, Ideal Solutions Company, Sunrise Company, Alif Stores, Mannai Corporation, Vistas Global, Mazraaty, Jungle Zone/Hyatt Plaza, Naseem Surgical and Medical Centre, Monoprix, Elife Detergent Factory, Al Hattab Foodstuff, Qataraat, Shawarma Store, Jollibee, Naseem Al Rabeeh, and New Zad Al Yemen Company.
The programme has also collaborated with several supporting organisations, most notably:
- Msheireb Properties.
- Dakakeen Group.
- United Company.
- Expo 2023 Doha.
- Al Jaber Group.
Diversifying Resources and Broadening Areas of Support
The programme has helped strengthen and diversify Qatar Charity’s resources by attracting financial, in-kind and service-based contributions from the private sector. This has supported resource sustainability and expanded opportunities to implement humanitarian and development projects.
Areas of support included:
- Social welfare projects in the State of Qatar.
- Food security and humanitarian assistance.
- Education initiatives.
- Healthcare programmes.
- Seasonal campaigns such as Ramadan, Udhiyah and Winter Warmth.
- Emergency relief and disaster-response projects.
- Sustainable development and relief projects abroad.
Partners have also supported students, low-income families, healthcare services, food-security programmes, and relief and development initiatives.
Impact Beyond Support
The programme focuses primarily on priority projects within the State of Qatar, while allocating part of the contributions to humanitarian and development projects abroad, in line with the needs of beneficiary communities and partners’ priorities.
Thousands of people in Qatar and abroad have benefited from the supported projects, which have helped improve living conditions, expand access to essential services and strengthen community resilience among targeted groups.
Added Value for Companies and Humanitarian Work
For participating companies, the programme offers several benefits, including:
- Enhancing corporate reputation and demonstrating commitment to social responsibility.
- Documenting contributions through reports and impact indicators.
- Providing a trusted platform for implementing CSR programmes.
- Building strategic partnerships with one of the region’s largest humanitarian organisations.
For humanitarian work, the programme has contributed to:
- Expanding the base of contributors and supporters.
- Strengthening integration between the private and non-profit sectors.
- Supporting the sustainability of humanitarian and development resources.
- Developing innovative institutional partnership models.
- Promoting a culture of social responsibility across the business community.
Towards a More Impactful Phase
The programme is currently undergoing a comprehensive enhancement of its partnership mechanisms, partner classifications, and the services and benefits offered to partners, in line with private-sector aspirations and with a view to strengthening its institutional impact.
It also seeks to attract more strategic partners and develop innovative partnership models that increase the private sector’s contribution to humanitarian action and sustainable development in Qatar and abroad.
Humanitarian Partner Programme in Figures
- Launch year: 2022.
- Partner entities since establishment: approximately 35.
- Humanitarian Partner designation categories: four, Diamond, Gold, Silver and Bronze.
- Types of partnership: three, financial, in-kind and service-based.
- Participating sectors: four, industry, healthcare, services and retail.
- Geographical scope of projects: Qatar and abroad, with a primary focus on local priorities.
Questions about the Humanitarian Partner Programme
What is the Humanitarian Partner programme?
A strategic platform launched by Qatar Charity that aligns the private sector’s social objectives with its humanitarian and development expertise, moving corporate contributions from seasonal initiatives to long-term partnerships.
How many partners have joined the programme?
Approximately 35 entities, current and former partners, from the industrial, healthcare, services and retail sectors.
What are the Humanitarian Partner designation levels?
Four levels: Diamond, Gold, Silver and Bronze, granted according to partnership level and contribution size.
